SIX WAYS TO WARM UP TO COLD-CALLING!

SIX WAYS TO WARM UP TO COLD-CALLING! For those who believe cold-calling puts them in the same category as â€Å"pesky telemarketers, â€Å"it‘s time for a paradigm shift. In today’s tough freelancing climate, one must employ every advantage to stay in the game and stay in the black.  According to Peter Bowerman, author of the Well-fed Writer series, â€Å"Assuming you’re a competent, reliable writer, if you pursue this business, you’ll be a professional marketing a valuable and needed professional service to other professionals.† Note: This year alone, I landed several major clients Are you a killer copywriter? An expert in SEO? Have you written an informative self-help book that you’re convinced bookstore owners in your area should know about? Ask any veteran salesman and he’ll tell you the better you feel about your product or services, the easier it is to get â€Å"geeked† about it, and have others feel good about it too.  2. Remember, practice makes perfect. There’s no doubt about it: many writers are rather shy Do a little background research on the companies you target. What are their strengths? Who is their customer base? Go even further. Purchase â€Å"lead lists† that specifically identify your ideal client . For example, a list can be bought according to a preferred geographic area, income level or business type. Keep in mind that a strategic approach increases your odds of success and prevents potential burnout.  4. Understand that there’s a psychology to selling. Whether you’re peddling widgets or words, it‘s crucial to get into your potential customer‘s head. What specific needs does your service or product address? How can you help others to become more productive or profitable? Assess then deliver. 5. Recognize that timing is everything. To optimize your efforts, call when it’s likely you won’t be considered an intrusion or inconvenience. For example, don’t make contact ten minutes before closing time, or five minutes after the start of business hours. Always be polite to â€Å"gate keepers†.  6. Mentally â€Å"suit up†. Boxer, Muhammad Ali, used to chant â€Å"I’m the greatest† before entering the ring with his opponents. And a similar preparation is needed before you do battle in business! Preparation might be repeating positive affirmations, or listening to your favorite motivational speaker on audio tape, or visualizing your success first. Preparation helps to cushion the blows of rejection and equips you to go the distance.  Observe these six timely tips and you’ll discover that cold-calling can be another effective way to â€Å"connect† with customers and build your business. Suggested Resource:amazon.com/Successful-Cold-Call-Selling-Examples/dp/0814477186Successful Cold Call Selling